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Make Canterbury Cool Again

Canterbury AUS/NZ

Capsule Shoots

Canterbury is one of the most iconic Kiwi sports brands, well-loved worldwide but in dire

need of a revamp. Following on from a one-off photoshoot, I managed to win Canterbury as a

client for the agency.

Each bi-yearly drop consisted of upwards of 6 capsules, each requiring a unique look and feel whilst remaining true to the overarching brand image. In addition, we had to output content for use across social media (paid and organic) for both Canterbury's channels and retailers' channels, digital banners, point of sale, e-commerce assets, and straplines.

Brand awareness, sentiment and engagement grew significantly over the two years I led Canterbury's social content. We managed to secure blue tick authentication for their New Zealand and Australian pages and significantly increase their followers.

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