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RICHER WITH ME
Because the world is richer with diversity.
Culture & Stanley St
Richer With Me
I developed this idea to give a voice to each of Aotearoa's amazing communities, for once letting the people themselves tell those who need to hear it why we are richer for having them in our lives.
This piece stood out MASSIVELY from other campaigns at the time, even against Motion Sickness's internal affairs work, gaining massive organic reach and engagement. No other competitor came even close. It generated over 30K views on my Instagram page alone, and the campaign featured on M+AD, Capsule, StopPress and RNZ. Ironically it is still the top performing piece of content to come out of the agency Culture to date.
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